Adidas dropping Ye turns out to be a costly decision  



Last year Ye found himself in hot water after a series of interviews where he said some things that were considered antisemitic. The results meant that Ye partnerships with various brands were terminated. One of those companies has revealed that their separation from the entertainment mogul has cost them money.  

Adidas has reportedly lost an estimated $1.3 billion dollars based on them disassociating with Ye. According to a statement obtained by TMZ, Adidas is in possession of numerous Yeezy designs it’s unable to sell. The company CEO Bjørn Gulden stated plainly that “the numbers speak for themselves.” He added, “We are currently not performing the way we should.” The company also stated it will probably lose an additional $ 534 million due to its inability to repurpose the remaining Yeezy clothes.

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