One reason terrorists use the tactics they do is to get publicity and thereby get their message across. However, in addition to providing them with a megaphone to the world, the publicity actually encourages further terrorist acts and also serves as a recruiting tool for more terrorists—whether foreign or homegrown. In other words, by shining a constant spotlight on these acts of terror, the media actually serve to spawn the system of terror. As Laqueur points out, “Terrorists have always recognized the importance of manipulating the media.” Indeed, terrorists the world over have mastered the art of marketing themselves to a sensationalism-driven media, and the media lap it up.
Ask yourselves: why do terrorists fly planes into buildings and blow up buildings at the finish line of the Boston Marathon? Do they do it to be mean? Or because they like to destroy things? Perhaps in part. But the real motivation behind these acts of urban terrorism is the attention the terrorists receive from the world media. Laqueur quotes one terrorist leader as saying, “If we put even a small bomb in a house in town, we could be certain of making the headlines in the press. But if the rural guerrilleros liquidated thirty soldiers in some village, there was just a small news item on the last page.”