That line from One More Chance / Stay With Me (Remix) embedded Coogi into pop culture and more importantly the Hip Hop and Black Culture. However, by 2002, the Australian company was bought by U.S investors for $25 million after a decline in popularity and sales.
Since then, the fashion brand has struggle to stay relevant, it has become more of nostalgia item worn by people paying homage to the 90’s. Despite the decrease in visibility from it’s heyday, the brand showed up and showed out at Atlanta’s 2024 Fashion Week (ATLFW).
Coogi not only unveiled it’s iconic sweaters during the fashion show, but added sports teams logos to some of it’s apparel. Black Truth News had a front seat for the show and we have pictures and videos for you to check out.
