Meet the Women With 13 McDonald’s Franchises…and Counting

The Secret to Building Their Franchise Empire

(Image: Courtesy of Jon Didier)

Since 700 employees is clearly a large number of people, I asked Enearu how they managed their staff, and she expressed that the key is hiring good people. Her mother has always valued people and made employees her focus, which the sisters continue to do to this day. If you make sure your employees have everything they need to do their job well, and treat them well, things become easy.

“The employees value themselves and the opportunity we’re providing them,” Enearu said. Praising the hard work of their staff, Enearu then notes that the dedication of their managers, who have an average tenure of 15 years. Managing three to four restaurants each, with just one director of operations tying them all together, being a supervisor is no easy task either.

As for future of the Williams/Enearu Organization, Enearu explains that they are committed to the McDonald’s brand and have no plans to expand to any others. Rather, they hope to continue growing by acquiring additional locations as they become available, if it happens to make logical business sense at the time. Being a successful part of the McDonald’s family gives them the opportunity to learn about other owners that may also be interested in selling, or find out about new, prime real estate that is ready to be developed.

Nicole Enearu’s Business Advice

For those who are considering possibly making the move to business ownership, Enearu advises:

  1. Go after your passion!
  2. Don’t expect it to be easy. There will be tough days, but it will be worth it.
  3. Commit to it for the long-term.

A Mother’s Legacy

Enearu says she has no regrets about leaving the career. In fact, she’s grateful for the experience and what she learned, as it was great preparation for learning how to deal with people. It also gave her the confidence to accept the role as the first female, African American Chair for the McDonald’s Southern California Regional Leadership Council.

This is a continuation of Patricia Williams’ legacy as an active participant in the company and the community, which includes membership in the National Black McDonald’s Operator’s Association (NBMOA), the National Coalition of 100 Black Women, the NAACP, Black Women’s Network, several Chambers of Commerce organizations, and numerous other business and civic organizations.

Article Appeared @http://www.blackenterprise.com/business/women-13-mcdonalds-franchises-counting/

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