Because each school submits four ideas, Klempa shared that they will often see a single shoe from a group that stands out, but the others are just OK — this competition requires hitting the mark in each of the four categories.
“Every school takes a different design approach, but successful schools break into groups where each of the students tackle a single design, working collaboratively. And [because they do this] they learn from each other,” she said.
But winning isn’t all this contest is about. It’s about creating new friends and connections. “This is an emotional event, these kids bond, and some become best friends, others pen pals,” Klempa stated. “For me, seeing the faces of the kids walking through the doors for the first time makes every every e-mail and phone call made so worth it.”
If you’re wondering how far $50,000 goes, the answer may inspire you.
“Lakeridge High in Oregon (the 2013 champ) decided to install a Mac lab. For them, it wasn’t about satisfying their momentary needs, but the needs of future students,” Klempa said. “They also invested in bean bag chairs that they use when critiquing each others work. And they still have leftover funds!”
Vans Custom Culture partners, Truth and Journeys are also providing additional opportunities for schools to raise funds for their art programs. Truth inspired the 50 semi-finalists with a challenge to customize a skate deck, and Journeys will be awarding $15,000 to the best display of the “local flavor” theme from the top five finalist schools. Additionally, the Laguna College of Art + Design (LCAD) is making available a partial scholarship to one senior, in each of the top schools.
Additionally, the winning “local flavor” design will be produced for sale at select Vans retail locations and Vans.com.
Read more at http://www.grindtv.com/culture/vans-custom-culture-design-competition-finalists-head-new-york-city/#PlcB6UPYlRxLXrxF.99