By: Siddiqu The Personal Trainer
Article Submission
In a study from Tufts University, 91% of women said they experienced strong food cravings. Men also experience cravings but not to the same degree as women (sorry Robin). Both men and women realize that “will power” isn’t the answer to having a food craving. Food cravings arise to satisfy emotional needs, such as relaxing and reducing stress. No one ever has a food craving for more broccoli or for asparagus, just bad foods. Researchers from University of California at San Francisco put rats in a high-stress environment and discovered two key points: the stressed-out rats preferred to eat sugar and fat, and when the rats ate fat and sugar, their brains produced less of the stress-related hormones. The major question is what does certain cravings mean and what can you do to make sure your cravings don’t throw your diet completely off.