Mattel targets tech-savvy parents with an Echo/baby monitor hybrid.
By: Felix Gillette
Article Reprint
On Jan. 3, right before the annual International Consumer Electronics Show in Las Vegas, toymaker Mattel’s Nabi division unveiled what it’s calling the world’s first smart baby monitor. “Her” name is Aristotle. The company says that, among other things, Aristotle will help purchase diapers, read bedtime stories, soothe infants back to sleep, and teach toddlers foreign words. “Our focus was: How do we create a technology platform that evolves and grows with your child?” says Robb Fujioka, Mattel’s chief products officer.
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