College Hoops Stars Help Sell Deodorant. Does Their Payment Stink?

By Sean Gregory

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If you’ve been watching March Madness, you’re all too familiar with the Axe deodorant ad: you know, the one with the astronaut. In case you’ve magically tuned out all commercials in the past week, here’s the gist: Axe — a Unilever brand — is running some kind of promotion where you can win a flight into space. To spread the word, Axe created a commercial that features one of the most iconic moments in March Madness history: Bryce Drew, of Valparaiso, sinking a buzzer-beating three pointer to beat Ole Miss in the first round of the 1998 NCAA Tournament.

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