Last year U.S. sales of Nike’s Durant line of sneakers rose fivefold, according to bar-code data collected by Princeton Retail Analysis, which tracks the sports apparel industry. If Durant posts a similar jump this year, his shoe sales will surpass those of James.
Kobe Bryant, also a Nike athlete, and Derrick Rose, whose sneaker deal is with Adidas (ADS:GR), are a distant third and fourth. Here’s a look at the sneaker scoreboard:
