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As prospect draftees arrived at the 2013 NFL Draft on Thursday night, they were ushered to an iPad station set up to look like a goal post. Players smiled into the tablet’s front-facing camera and posed for pictures which were almost simultaneously tweeted out to its Twitter followers.
This, along with a series of other digital initiatives surrounding the NFL Draft (including a live Twitter chat surrounding what the prospects were wearing), is a part of the football organization’s greater vision to connect fans at home to what’s happening behind the scenes and in real-time at the league. (Note: Although the Hollywood-like fashion component of the red carpet was met with mixed reviews, it still got fans talking on Twitter.)