By: Sam Amick
Article Reprint
Beyond Michael Jordan’s exploits as the best player of all time, there has always been this title too: master of marketing.
In the sports business world that Jordan played a transcendent role in shaping, being like Mike means choosing your brands and timing so wisely that it seems every venture is a success. And though that’s not the case these days considering the state of his Charlotte Bobcats and the recent news that the foreclosure of his old trainer’s gym in Chicago may result in Jordan’s losing his $1.5 million investment, Jordan’s involvement in the NBA 2K video game series shows he hasn’t completely lost his touch.