Historically, advertisers want really rich things like big pictures or videos and we haven’t provided those things historically,” Zuckerberg said. “But, one of the things that we’ve done in the last year is you’ve seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you’ll continue to see it go in that direction.”
Right now, one of the most frequent user complaints is that they cannot control content displayed in their News Feed.
The content from a user’s friends is usually not displayed chronologically in the feed, but by an algorithm that predicts what the user is most likely to engage with. Facebook says it is working to address this issue with new filtered feeds.
People get all hot and bothered about not letting you see certain posts, but actually the engineers go above and beyond to make sure you see posts you want to see and content you have engaged with before,” Stein said. “The change will help them bubble up content…It will give it more of the original feel it had of chronological order.”