Desirée Rogers, chief executive of Johnson Publishing, joined the company in 2010 after serving as White House social secretary for the Obama administration. She cited business reasons for repositioning Jet, including reaching younger readers.
A digital format, she said, made sense since “African-Americans skew higher than the rest of the population in getting their news and information from mobile devices.” Besides, she added, readers are demanding more interactive content and the digital format will allow them to vote, for example, on who should be in the popular weekly feature the Beauty of the Week.
Jet has the third-largest circulation in the African-American magazine market with 700,000.
Article Appeared @http://warmjello.com/jet-magazine-goes-digital-no-longer-printing/