According to BET via Vibe, Reebok has launched a new clothing line called Yard Collection. The new merchandise will honor HBCU sororities and fraternities and is in conjunction with their United Against Racism initiatives. The apparel will come in in seven colorways used by HBCU sororities and fraternities: pink/green, crimson/cream, black/gold, blue/white, blue/gold, crown/gold, and purple/gold.
Additionally, Reebok will be donating $25,000 to the United Negro College Fund. “As a member of a historically Black Greek organization, January, the founding month of my sisterhood, is incredibly special to me,” says Reebok’s vice president of apparel, Portia Blunt. “These communities foster a unique bond and heritage of service work that has been maintained for over a century. I am proud to have the opportunity to celebrate and honor the legacies of these organizations and create a capsule many of our team members can tell their personal stories through.”