It later goes on to say, “There is an important distinction between ‘Hey, write a review about me on Yelp,’ [BAD] and ‘Hey, check us out on Yelp!’ [GOOD]. It’s the difference between actively pursuing testimonials and simply creating awareness of your business through social media outlets.”
Because, you know, you’re going to recommend unhappy users “check you out” on Yelp. What else is a customer going to do when they “check you out” on Yelp besides write a review? If you’re trying to create awareness about your business on social media, you’re not going to say, “Check us out on Yelp.” You’re going to say, “Check us out on Facebook” or “…on Twitter,” etc.
According to Yelp, recommending that your customers “check you out on Yelp” allows them to “review your online reputation without feeling like they’re being forced to write a review.”
So, go ahead and suggest that they review your reputation on Yelp after they’ve done business with you, because that will help them somehow?
“To an established Yelp community member, a reminder of your Yelp presence can act like a dog-whistle prompting them to share their feedback about your business with fellow Yelpers,” adds Yelp.
Oh. Just don’t suggest that they write a review!