How Pharrell Led Adidas to Its Most Profitable Year Yet

The brand talks the musician’s sold-out collab and his magic touch.

by Shira Karsen

Article Reprintpharell

In a year-end earnings report published on March 3 for Adidas, the sneaker company announced that their sales for 2015 increased by 12 percent, totaling a whopping 13.9 billion euro (roughly $15.32 billion) gross revenue, making this past year the company’s most profitable to date (2014 saw 12.2 billion euro in sales).

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