As part of the alcohol company’s “Up For Whatever” campaign, Bud Light recently began labeling their bottles with the phrase, “The perfect beer for removing no from your vocabulary for the night.” #UpForWhatever.” Instead of encouraging people to adopt a carefree attitude and open minds, critics read the slogan differently and called out the company for seeming to endorse rape and unwanted sexual advances.
Official beer of the date rape crowd. “Bud Light tells its drinkers to remove ‘no from your vocabulary’. #BudLight
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Alexander Lambrecht, Vice President of Bud Light at Anheuser-Busch, tells E! News in a statement. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
As for the backlash, some responded very seriously on Twitter while others made fun of Bud light for their questionable slogan. “The irony here is that most people would only drink Bud Light against their will,” one person tweeted.