The fast food giant explained it would stop using frozen beef patties in making their Quarter Pounders, a practice that has been in place for more than 40 years. Big Macs and other burgers will still be made with the frozen patties, though the company said it is open to making similar changes to other products on its menu as well.
Employees will begin cooking up the “never-frozen” meat sometime next year in the majority of its U.S. restaurants.
In making the shift, McDonald’s is seemingly taking aim at other fast food rivals like Wendy’s, which promotes its use of fresh beef as a means to make a better burger.
“Consumers are demanding more in terms of health and wellness,” analyst with brokerage Edward Jones Jack Russo told USA Today. “They want to know what’s in their products.”
Despite the change, people appear to be more confused than ever when it comes to what they’re actually eating at the fast food joint.
@McDonalds SO IVE BEEN EATING FAKE BEEF MY WHOLE LIFE?
“Fresh beef as opposed to spoiled beef? Fresh beef as opposed to fresh kangaroo?” one perplexed consumer tweeted. “What HAVE you been using in the 1/4 pounders?”
Another tweeted: “McDonalds claiming in mid-2018 their Quarter Pounders will be cooked with ‘fresh beef’ WTF WAS IT BEFORE THEN???”