Alex Simmons, U.K. editor in chief at gaming magazine IGN magazine was more positive about the smart TV development.
“They need it to be the hub of the front room,” Simmons told CNBC. “If they struck a partnership with someone like Sky, or a mainstream TV partner, where you did not need to have two boxes under your TV… I think that would suddenly become a viable option.”
Meanwhile, Microsoft has already announced a multi-year partnership with the NFL (the U.S.’s professional American football league), reported to be worth $400 million, and said it hopes to transform the way fans watch the game in theirliving rooms.
Article @http://www.cnbc.com/id/100757299