Potter says he was inspired by a photography project that took aerial shots of industrial farming operations. Those shots exposed the potential health and environmental hazards posed by commercial cattle feedlots. Farms haven’t been pleased about the rise of aerial photography, and have attempted to crack down on people taking shots from above — which made Potter wonder what exactly they’re trying to hide.
“Will a drone allow us to see the scope of pollution caused by these industrial operations? I’m going to find out,” Potter writes. His Kickstarter notes that his investigation will eventually be turned into a book and a documentary.