Samuel’s friends have even chipped in to help. “[They] have turned into my employees, and they pretty much do a great job,” says Samuel. When he gains a new customer, he now sends a mass text out to about a dozen friends to see who wants the job.
One dedicated friend-turned-employee waited in line for a whopping 43 hours for a Shark Tank audition in Denver, earning the company $800.
More high-paying gigs like that began to roll in when the Cronut craze started last summer in New York City. For $60, Samuel and his line waiters offer to pick up two of the delicious pastries and deliver them straight to their clients. From this service alone, SOLD Inc. can make upwards of $240 per week.
Surprisingly, not all of Samuel’s clients are rich. “It’s all everyday people,” he says. “Sometimes I get a customer who can’t get out of work on time to wait for a movie premiere, or somebody on the Upper East Side who really wants a new Xbox but doesn’t want to stand in the cold for seven hours before it goes on sale. It’s a whole medley.”