Even if Samuel isn’t hired to wait in line for a big event, he will still go, just to hand out business cards. “I’m very grassroots,” he explains. “When there’s a line that goes around the block, I go and work the line.” When he approaches people, he asks them, “Are you hot, tired? Don’t want to do this again? I’ll do it for you.”
Samuel believes there’s no such thing as overpromotion. “You have to consider everybody as a potential customer,” he says. “Even if they don’t take the card, I’ll tell them our name. They can’t unhear it, so I’ll be as vocal as possible. That’s business for us in the long run.”
Social media works wonders for him as well. “I always tell whoever is working an assignment to send us pictures of where you are,” says Samuel. “We post them to reinforce people’s trust in our company and brand, and we also send the photo to the customer to show what they avoided by hiring us.” In addition, he writes the name of his company in chalk on New York sidewalks, especially in SoHo near the Cronut bakery, sample sale locations, the Apple store, and subway entrances.
In the past, most line waiters were hired off Craigslist or Task Rabbit. Samuel’s company is different because he put a name to it. “It’s not like Joe Smith, some random person you found on Craigslist, is standing in line for you,” says Samuel. “We are the Same Ol Line Dudes — people hear and talk about us, and I’m grateful for that.”
Article Appeared @http://finance.yahoo.com/news/one-man-earns-1-000-175901073.html