The label will also debut a new shoe line in partnership with high end shoe designer Jon Buscemi. Bevans said the shoes, which will be made in Italy, will retail for $180.
They likely won’t have trouble selling, as every item on the website made for men is sold out in all sizes.
Lynch’s brand had its own pop-up shop in Scottsdale during the Super Bowl. Despite the fact the store’s location was off the beaten path, it quickly sold out of its 1,000 hats, after Lynch sported different versions of the hat with his logo on it at media appearances during the week.
Sponsorship evaluation firm Front Row Analytics calculated total exposure for the Beast Mode brand that week to be more than $3 million in equivalent advertising time.
The NFL was exploring whether to fine Lynch for wearing the hats because the logo wasn’t authorized by the league. Days after the game, the NFL announced that Lynch would not be fined because the hat was made by NFL licensee New Era Cap.
His latest effort isn’t the first time Lynch tried to trademark a phrase he used on media day.