Last year, he trademarked “About that action BOSS,” which he said to Deion Sanders of the NFL Network in his only interview he conducted during Super Bowl XLVIII media day. Lynch is expected to be the owner of that trademark by this summer, but in the meantime, he has already started selling clothes with the phrase on it.
Lynch owns four “Beast Mode” trademarks and has filed for four more. He has also filed for the phrase “Power Pellets.”
Lynch had only filed for a trademark on his now familiar “B” logo that adorned his hats during Super Bowl week to be used on candy products and non-alcoholic beverages. Two weeks before the Super Bowl, he trademarked the logo with the intent to use it on clothing, headphones, sunglasses and duffel bags among other products.
Devin Lacerte of Octagon, who works with a trademark attorney on all of Lynch’s trademarks, told ESPN.com last month that hundreds of cease-and-desist letters have been sent to people who try to sell products with the “Beast Mode” name.
Lynch’s agent Doug Hendrickson is currently engaged in contract negotiations with the Seahawks. Lynch will be entering the final year of a four-year, $31 million deal.
Article Appeared @http://espn.go.com/nfl/story/_/id/12371993/marshawn-lynch-seattle-seahawks-files-trademark-super-bowl-media-day-quote