The Adidas Tennis Collection by Pharrell Williams comes not long after the famed producer joined legendary tennis star Stan Smith in promoting their “Pastel Pack” of the classic Adidas Stan Smithsneaker and Williams’ Tennis Hu.
Inspired by the “golden era” of tennis and the personal style of some of the sport’s greatest legends, the capsule is ’70s flair reimagined, combining a mix of innovative materials and technologies with Pharrell’s innate design talent. Its beautifully executed campaign displays bold pieces focusing on primary colors red, yellow and blue.
The line features an array of color-block athletic jackets, polos, cable-knit sweaters, skirts, and shorts, along with a slew of essential sporty accessories including headwear, wristbands, socks, and even a towel. Footwear options include three of Adidas’ top-rated tennis models: the Adizero Ubersonic 3.0, Adizero Ubersonic 2.0, and Barricade Boost 2017.
Amid the 2017 US Open, the full collection launches Aug. 31 at select Adidas Originals stores and various retailers worldwide and will range in price from $45 to $450.