LVMH owns luxury brands like , Givenchy, Céline and a controlling stake in Dior. Its portfolio also includes high-end liquor, jewelry and watch brands as well.
Amazon is projected to overtake Macy’s as America’s leading apparel retailer sometime next year, but luxury good businesses are hesitant to stock their wares with the e-retail giant, although the company has been making strides towards earning credibility in the fashion space through moves like sponsoring New York Fashion Week’s Men’s.
Some designer brands that offer entry-level luxury goods are testing the Amazon waters, but even then they offer a limited selection on the site. For examples, Quartz points outthat Coach offers just two of its bags directly on the site. Brands like Michael Kors and Kate Spade follow a similar philosophy when it comes to Amazon.
LVMH however has no interest in joining the Amazon fray, and it’s not likely other brands in the category are eager to either.
In fact, luxury brands have been notoriously hesitant about e-commerce in general. You can buy makeup, accessories, perfumes and sunglasses on the websites of Dior and Chanel. You can’t, however, buy their actual clothes online.
Luxury brands tend to view the action of actually buying the product just as important to their brand’s image as the product itself.
They want their goods to say, “Why yes, I spent part of my trip to Paris sipping on complimentary champagne in a boutique while being waited on hand and foot and being shown a selection of handbags.”
They do not want them to say, “I don’t know what happened. Last week I was online at 3 a.m. in my bed eating Pringles, and one thing lead to another, and somehow this purse was delivered to my door 24 hours later, but now I’m not sure I can pay my rent next month.”
That’s not to say you can’t buy just about any luxury product online at 3 a.m. while eating Pringles if you so desire. If you can’t find an item directly on a label’s site or on high-end e-retailers, you can turn to luxury e-commerce players like Net-a-Porter, Farfetch and MyTheresa or the thriving world of online second-hand luxury sales.
In fact, you can even find Louis Vuitton handbags on Amazon.com. Though those are sold by third-party sellers using Amazon’s marketplace as their platform, and are not sold directly from Amazon nor from the brand itself.
Article Appeared @http://www.wmagazine.com/story/you-wont-be-able-to-buy-louis-vuitton-off-amazon-anytime-soon