Johnson Publishing Company, will move Jet to a largely digital format starting in June, delivered through its website and a paid subscription app. Last year, to cut costs, Jet reduced the weekly publication schedule to every three weeks. Now there will only be an annual “Best of Jet” print issue.
Linda Johnson Rice, chairwoman of Johnson Publishing, which also owns the cosmetics line Fashion Fair, positioned the move as a way to bring Jet into the modern age.
In moving to digital, Jet joins a number of magazines that have recently reduced or eliminated their print publications after declines in print advertising revenue.